Curriculum Vitae · 2026West Orange, NJ
Tamar Schoppik Amoyal
GTM & Marketing Leader · Fractional CMO / Head of Marketing
Turning complex technology platforms into clear market narratives, scalable revenue programs, and aligned sales and marketing systems — for B2B SaaS, fintech, payments, and AI-enabled platforms.
Tamar Amoyal
Experience
15+
years across B2B, SaaS, fintech & enterprise tech
Based in
West Orange
New Jersey
New Jersey
fully remote — up to 15% travel
Executive Summary
GTM and growth leader turning complex technology platforms into clear market narratives, scalable revenue programs, and aligned sales and marketing systems — for public companies, venture-backed startups, and founder-led organizations.
15+ years operating across product, marketing, and sales to commercialize new offerings, modernize positioning, and build high-performing execution teams. Strong fit for Head of Marketing, VP Marketing, Fractional CMO, Product Marketing, and GTM strategy roles spanning B2B SaaS, fintech, payments, AI-enabled platforms, and enterprise technology.
Languages
EnglishFluent
HebrewFluent
Education
Reichman University
(IDC Herzliya)
M.A., Organizational Psychology
B.A., Psychology
Teaching Assistant & Research Assistant during graduate studies.
Core Competencies
GTM Strategy
- ICP definition & segmentation
- Launch planning & product GTM
- Acquisition & activation
- Retention & expansion
- Direct vs. channel motion design
- Enterprise & SMB growth models
Positioning & Messaging
- Brand architecture
- Narrative & category development
- Executive & investor messaging
- Product marketing frameworks
- Sales enablement messaging
- Website & launch narrative
Revenue Discipline
- Pipeline & sales alignment
- KPI frameworks & SaaS metrics
- Behavioral segmentation
- Lifecycle & retention programs
- Performance tracking
- Funnel optimization
Leadership & Execution
- Cross-functional leadership
- Team building & mentoring
- Vendor & agency oversight
- Global governance & localization
- Operating cadences
- Founder & executive advisory
Current Role
Boutique GTM, positioning, and marketing strategy firm serving venture-backed startups, enterprise technology companies, and founder-led growth teams across B2B SaaS, fintech, payments, proptech, and AI-enabled platforms.
- 01Founded and lead a GTM and marketing strategy consultancy serving venture-backed startups, enterprise technology companies, and founder-led growth teams. Clients including Pay.com, Qira, HELIXintel, CheckAlt, PressPay, Bluespine, and others.
- 02Develop end-to-end GTM strategies spanning ICP definition, segmentation, positioning, acquisition, activation, retention, and expansion across B2B SaaS, fintech, payments, proptech, and AI-enabled platforms.
- 03Translate complex products into clear market narratives, sales enablement systems, investor-facing stories, website messaging, and launch plans for SMB, enterprise, partner, and executive audiences.
- 04Direct brand architecture and messaging initiatives that connect executive narrative, buyer needs, product strategy, and revenue goals — including post-merger identity work (Qira), Series A investor narrative (HELIXintel), and competitive/compliance positioning (CheckAlt).
- 05Build and manage cross-functional execution teams across design, web development, content, performance marketing, lifecycle, and sales enablement; oversee vendor and agency delivery against commercial outcomes.
- 06Establish KPI frameworks, operating cadences, and governance systems to improve marketing discipline, cross-functional accountability, and consistency of executive messaging across product, marketing, and sales.
Earlier Career
2019
Director of Enterprise Marketing, Americas
Payoneer, Inc. (NASDAQ: PAYO)
Led regional enterprise marketing across North and South America for a global B2B payments platform — enterprise acquisition, retention, expansion, ABM, and co-marketing with Walmart, Airbnb, Upwork, and Patreon.
2017 — 2019
Director of Marketing & UX Content
Payoneer, Inc.
Led global marketing and UX content strategy across Payoneer's multi-product payments platform; managed a global team, oversaw localization across 7 languages, and established governance for messaging consistency across web, product UX, and sales enablement.
2017 — 2019
Product GTM Lead — Capital Advance
Payoneer, Inc.
GTM leadership for Payoneer's working capital product across Product, Ops, Sales, Web, SEO, Paid Media, Lifecycle, Analytics, and Sales Enablement — eligibility/underwriting messaging, activation, and retention.
2016 — 2017
Senior B2B Marketing & Communications Manager
Natural Intelligence
Led multi-channel B2B marketing strategy supporting demand generation and sales enablement.
2014 — 2016
Co-Founder
SHEvooking Ltd.
Built and managed a full-service digital marketing agency serving startups and public companies; led a team of 8.
2012 — 2014
Corporate Marketing Communications Manager
Orbotech (NASDAQ: ORBK)
Directed global marketing communications across 35 international offices for capital equipment technology products.
2011 — 2012
Marketing & Communications Manager
Panda Trading Systems
Led marketing communications for trading technology products.
2008 — 2011
Founder
Crunch Content
Founded and ran a boutique content and marketing services business.
2004 — 2008
Marketing Project Manager
X-Wise Marketing
Managed marketing projects and client delivery across digital and communications programs.
Portfolio
Selected Work
11 artifacts — decks, whitepapers, case studies, brand systems, and a 90-second explainer — across GTM, positioning, fintech, payments, and SaaS.
Browse the portfolio
