TamarSchoppikAmoyal
B2B GTM & Growth Marketing Leader
Fintech, payments, B2B SaaS, and AI-enabled platforms. Helping companies clarify positioning, build demand-supporting content systems, and align marketing with revenue goals.
Expertise
B2B SaaS, Fintech, Payments & AI-enabled platforms
enterprise tech
Building the bridge between product innovation and revenue execution — for public companies, venture-backed startups, and founder-led teams.
§ 01 / Summary
B2B GTM and marketing leader with 15+ years helping fintech, payments, SaaS, AI, healthtech, and enterprise technology companies clarify positioning, build demand-supporting content systems, and align marketing with revenue goals.
Former Payoneer enterprise marketing leader with deep experience in B2B payments, marketplaces, cross-border commerce, enterprise buyers, partner marketing, ABM, sales enablement, events, and regional GTM execution. Founder of KAMO Marketing Advisors, advising early-stage and growth-stage companies on positioning, messaging, campaign strategy, thought leadership, AI-enabled workflows, and sales-facing content. Known for translating complex products into clear narratives and partnering closely with founders, sales leaders, product, and revenue stakeholders.
§ 02 / Selected Work
Artifacts from the work.
Browse the full portfolio
§ 03 / Current Role
Founder & Principal
KAMO Marketing Advisors, LLC- 01
Advise B2B startups, growth-stage companies, and enterprise technology organizations on GTM strategy, positioning, messaging, demand-supporting content systems, sales enablement, and AI-enabled marketing workflows.
- 02
Lead positioning, messaging, and GTM strategy for companies across fintech, payments, AI, data infrastructure, healthtech, proptech, and B2B SaaS.
- 03
Build marketing foundations that connect customer insight, market context, sales reality, and brand narrative into clear go-to-market systems.
- 04
Develop content and campaign strategies across thought leadership, executive POVs, reports, SEO-informed content, launch assets, webinars, social, sales collateral, and partner marketing.
- 05
Create account-focused narratives and sales enablement assets that help sales teams explain complex products, handle objections, and engage enterprise buyers.
- 06
Partner with founders, CEOs, CROs, Heads of Sales, and marketing leaders to align messaging, content priorities, funnel assumptions, and campaign strategy with business goals.
- 07
Design AI-enabled content workflows that improve speed, consistency, repurposing, QA, and editorial quality without outsourcing strategic judgment.
- 08
Selected client impact — Team8: led narrative strategy, launch messaging, landing page copy, PR messaging, executive social content, and distribution planning for a banking and AI report on how banks should rethink build-versus-buy decisions in the age of AI. CheckAlt, PressPay, Bluespine, Qira, HELIXintel, Linguana: partnered on positioning, messaging, launch content, thought leadership, sales enablement, content strategy, and demand-supporting assets.
§ 04 / Earlier Career
The first fifteen years.
- —Led regional enterprise marketing across North and South America for a global B2B payments platform, supporting acquisition, retention, expansion, events, sponsorships, co-marketing, campaigns, and sales enablement.
- —Developed and executed regional marketing initiatives for enterprise segments across marketplaces, digital commerce, platforms, and cross-border payments.
- —Built ABM and co-marketing programs with strategic enterprise and partner accounts, including Walmart, Airbnb, Upwork, and Patreon.
- —Partnered with sales, business development, product marketing, and regional leadership to translate account priorities into messaging, campaigns, field programs, and sales materials.
- —Supported enterprise pipeline creation through integrated marketing programs spanning content, events, sponsorships, partner marketing, and sales enablement.
- —Created customer-facing narratives and collateral for complex B2B payments use cases, including marketplace payouts, cross-border commerce, and platform payment flows.
- —Led global marketing and UX content strategy for Payoneer, managing messaging, product content, localization, and customer-facing communications across digital touchpoints.
- —Managed a global team of marketing and UX writers and supported localization across seven languages.
- —Built messaging and content systems across product, lifecycle, onboarding, campaigns, support, and regional marketing.
- —Partnered with product, sales, customer success, regional marketing, and operations teams to improve consistency across the customer journey.
- —Translated complex payments products into clear, buyer-relevant messaging for global audiences.
- —Developed content frameworks and editorial standards that supported acquisition, engagement, onboarding, retention, and expansion.
Led B2B marketing communications, brand storytelling, and content strategy for a performance marketing and comparison marketplace company. Developed B2B messaging, sales narratives, marketing materials, and executive communications for partner and advertiser audiences.
Co-founded and led marketing, brand, content, partnerships, and customer communications for an early-stage consumer marketplace. Built the brand narrative, messaging, content strategy, and acquisition materials from the ground up.
Managed corporate marketing communications for a global technology company serving advanced electronics and industrial markets. Developed corporate messaging, executive content, and campaign materials for global audiences.
Earlier experience in marketing strategy, content development, and campaign materials for B2B technology and trading platforms.
Content and marketing consultancy serving B2B technology, fintech, and startup clients.
Content and marketing strategy across trade show and event marketing, sales collateral, corporate communications, and digital marketing.
§ 05 / Core Strengths
What I actually do.
GTM & Strategy.
Positioning & messaging·Demand generation strategy·Enterprise marketing·ABM & account-based content·GTM planning·Funnel & pipeline alignment
Content & Narrative.
Content strategy & thought leadership·Sales enablement·Executive communications·Customer & market research·Event & launch marketing
Partnerships & AI.
Partner & co-marketing·AI-enabled marketing workflows·Cross-functional leadership·Fintech & B2B payments domain depth
§ 06 / Tools & Systems
ChatGPT & Custom GPT Workflows·Claude·Perplexity·Clay·HubSpot·Salesforce·Google Analytics·Segment·Terminus·StackAdapt·Unbounce·LinkedIn Sales Navigator·Sprout Social·Notion·Figma·Canva·Zapier
Academic Roots
Reichman University
Israel
M.A., Organizational Behavior & Development
B.A., Psychology
Teaching Assistant & Research Assistant during graduate studies.
Languages
Based In
West Orange,
New Jersey
Fully remote — up to 15% travel.