Portfolio / Selected Work / 202611 pieces · 5 disciplines

§ GTM / Brand / Content / Enablement

SelectedWork

A portfolio of GTM, brand, content, and sales enablement work for complex B2B companies across fintech, payments, AI-enabled platforms, healthcare technology, proptech, and enterprise software.

I help companies turn complex products into clear market narratives, sales stories, thought leadership, and marketing systems that make them easier to understand, trust, buy from, and talk about. This work spans positioning, category narrative, investor storytelling, sales enablement, product collateral, executive content, industry reports, case studies, website messaging, and brand systems.

What this work demonstrates

Category and GTM narrative

Turning complex products and markets into clear, differentiated stories.

Sales and investor enablement

Creating decks, collateral, and messaging systems that support pipeline, fundraising, and executive conversations.

Thought leadership and authority

Developing reports, case studies, and long-form content that make complex ideas accessible and commercially relevant.

Cross-functional execution

Partnering with founders, product, sales, SMEs, designers, and executives to move from strategy to finished assets.

§ 01 / 4 pieces

Sales & GTM

PDF

Investor Narrative

HELIXintel Investor Pitch Deck

Context: The company needed a sharper story connecting market opportunity, product value, traction, and roadmap for fundraising conversations.
My role: Led narrative development, message structure, and executive storytelling, translating complex product and business inputs.
Output: Investor-facing pitch deck and strategic narrative.
Impact / Use: Supported executive and investor conversations with a clearer, more cohesive business story.

PDF2.65 MB

PDF

Sales Enablement

Enterprise Sales Deck

Context: Enterprise buyers needed a clear value story for complex, procurement-led sales cycles involving multiple stakeholders.
My role: Developed the narrative hierarchy, buyer-facing messaging, and proof-point structure.
Output: Enterprise sales deck built for executive and procurement conversations.
Impact / Use: Supported sales teams in communicating value consistently across longer, more complex buying cycles.

PDF6.68 MB

PDF

Executive Narrative

Executive Summary Deck

Context: Leadership needed a concise way to communicate strategy, performance indicators, and the forward plan.
My role: Shaped the story, prioritized the business inputs, and translated them into an executive-level narrative.
Output: Boardroom-ready executive summary deck.
Impact / Use: Helped make strategic priorities and business progress easier to evaluate and discuss.

PDF2.31 MB

PDF

Corporate Narrative

Company Overview

Context: The company needed one clear narrative connecting its positioning, capabilities, and proof points.
My role: Developed the message structure and translated business and product detail into audience-ready language.
Output: Corporate overview for market-facing and sales use.
Impact / Use: Created a consistent foundation for company introductions and commercial conversations.

PDF5.85 MB

§ 02 / 3 pieces

Thought Leadership

PDF

Industry Report

Fraud Exposed Report / Team8

Context: A fintech and cybersecurity ecosystem needed to explain emerging fraud patterns across payments, AI, and financial infrastructure to senior audiences.
My role: Developed the report narrative, structure, messaging, and editorial framing with subject-matter experts and stakeholders.
Output: A long-form report translating complex fraud, payment risk, and AI-driven threats into an executive-level story.
Impact / Use: Supported category authority, executive visibility, ecosystem engagement, and fintech and security conversations.

PDF2.83 MB

PDF

Industry Report

Industry Report in eBook Format

Context: Research and industry insight needed to become an accessible narrative for press, prospects, and demand programs.
My role: Structured the editorial story and translated research into clear, commercially relevant content.
Output: Long-form industry report packaged as an eBook.
Impact / Use: Supported thought leadership, press engagement, and demand generation programs.

PDF6.65 MB

Web

Long Form Article

Proactive ERISA Compliance

Context: Self-insured employers needed practical clarity on fiduciary duties, regulatory change, and healthcare risk mitigation.
My role: Developed the long-form editorial narrative around compliance frameworks, case studies, and technology solutions.
Output: Executive article translating complex ERISA requirements into an actionable story.
Impact / Use: Supported buyer education and authority with healthcare and benefits audiences.

WebExternal Link

§ 03 / 1 piece

Case Studies

PDF

Customer Proof

Customer Case Study

Context: A customer outcome needed to become credible proof for buyers evaluating the offering.
My role: Shaped the case-study narrative around the situation, intervention, and documented business outcomes.
Output: Long-form customer case study.
Impact / Use: Created a reusable proof point for sales and marketing conversations.

PDF5.34 MB

§ 04 / 2 pieces

Product Collateral

PDF

Product Story

Capabilities Brochure

Context: Sales and field teams needed a clear overview of a broad product and service portfolio.
My role: Organized the capabilities story and developed concise, buyer-facing content.
Output: Full-line capabilities brochure for field marketing and events.
Impact / Use: Supported product education and consistent sales conversations across channels.

PDF2.83 MB

§ 05 / 1 piece

Brand & Visual

PDF

Fintech Positioning

PressPay Brand Book

Context: A fintech and payments platform needed a clearer brand foundation for its marketplace and partner-led acquiring model.
My role: Helped shape brand positioning, narrative, and visual direction with design and leadership.
Output: Brand book, visual guidelines, messaging direction, and identity system.
Impact / Use: Created a more professional, scalable foundation for partner, investor, and market-facing use.

PDF1.05 MB

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§ Beyond the public portfolio

Interested in the strategy behind the work?

These samples represent selected public-facing and shareable work. Much of my strongest work lives inside positioning systems, executive narratives, sales enablement, launch plans, and internal GTM strategy documents. I’m happy to walk through the thinking, constraints, and business context behind relevant projects.

View Resume