Writing — Ideas in progress / 2026Published on LinkedIn
§ Notes from the field
Ideas,in public.
Observations on marketing, people, AI, and the signals hiding in plain sight.
§ 01 / Latest writing
The series.
01AI · CareerAI Touched My Resume. Of Course It Did.On using AI as a thinking partner without outsourcing the thinking. How to prove AI fluency while keeping the final work unmistakably human.Read on LinkedIn02Brand Loyalty · Buyer BehaviorThe Knicks Are Worth $9.85 Billion. Winning Isn't Why.Why winning isn't the real driver of brand value. A look at belief, behavior, and what most brands still misunderstand about loyalty.Read on LinkedIn03Entrepreneurship · CareerI'm Leaving Entrepreneurship. Bringing It Back In-House.Why I'm stepping away from external consulting to build from the inside again and what I learned about the kind of operator I want to be.Read on LinkedIn04AI · Content StrategyWant Better Content? Change How You Talk to AIA practical argument for treating AI less like a vending machine and more like a thinking partner. Better inputs lead to more distinctive content.Read on LinkedIn05Buyer Behavior · GTMWhat Single Men in Their 40s Are Teaching Me About Buyer IntentAn unexpected lens on intent, signals, and the difference between stated interest and readiness to act.Read on LinkedIn06Personal · Building in PublicI'm Finally Putting Myself Out ThereA note on visibility, finding a voice, and choosing to share the thinking behind the work, not only the finished product.Read on LinkedIn